Does Supplier And Customer Involvement In New Product Development Enhance The Performance Of Product? Evidence from Pakistani Banking Sector

The objective of this research is to find the impact of supplier and customer involvement on new product development. This study aims to explore what factors affect supplier and customer involvement altogether and how such involvement affects new product performance. The study is about the empirical survey data from 190 questionnaires distributed in three private banks of Pakistan. The study found that modular design, product innovation, and internal coordination are positively correlated with the supplier and customer involvement. Such involvement and product innovation leads to better new product performance. The study is limited to the use of cross-sectional data The study not only provides new empirical evidence to support the importance of supply chain management in product development, but also extends existing literature to identify new contextual factors for such involvement. Keywords: Product development, Supplier involvement, Customer involvement, Modularity, Innovativenes

Does Organizational Support Enhance the Organizational Citizenship Behavior in Service Industry with Moderating Role of Service Climate?

This study shows that the organizational support and altruism play vital role in increasing the organizational citizenship behavior. In the service industry, service climate play moderator role where the individuals of the organization feel the high intensity of obligation to perform their duties. Employees contact directly with their customers and it is necessary for employees to perform the supportive and helping behavior to achieve the effectiveness of organization while delivering services. Results of this study are based on the conceptual theory. It indicates that the organizational support and altruism have positive impact on the citizenship behavior. In other words perceived organizational support and altruism increases the OCB in the moderating effect of service climate. This study also indicates that the intensity of the OCB depends on the service climate if it will be weak the OCB will be low and if it is high the OCB will be high. Its importance has increased in the service industries. Managerial implications are also discussed in this study. Keywords: Organizational support, altruism, organizational citizenship behavior, service climate